1. Did anyone else think that the testing of the ice cream scoop prototypes was flawed because the ice cream became increasingly soft as the demo wore on? Thus, naturally, the later prototypes worked better. And when he retested the early ones, they suddenly worked better, too.
2. After the taping, did the staff get to eat the ice cream?
3. Will those class members not from the Philadelphia area think that Turkey Hill is an odd name for an ice cream brand?
In related news, I really enjoyed doing the Concept Selection Matrix. It confirmed my earlier conclusion of which design was best. The biggest light bulb for me was that this kind of record keeping is a good tool for convincing committees at a glance. The matrix expresses visually what would take a thousand words to communicate.